Feel : Package Design
The project focused on creating a brand and packaging design inspired by the emotion 'Happy,' The concept centred around self-care, known for its association with happiness. Our research discovered a recurring theme of the word ‘feel’ used to describe the experience with baths and bath bombs. The word 'Feel' emerged as a fitting brand name, encapsulating the essence of the product while being concise and memorable. The name reflects the product's purpose and hints at the emotional benefits it offers potential customers, ultimately aiming to evoke feelings of happiness and well-being.