This zine was designed for the City of Ballarat to capture a strong sense of place through vernacular design. Beyond its gold rush history, the zine showcases Ballarat's rich cultural tapestry, scenic landscapes, and dynamic modern identity. Through a strategic blend of typography, illustration, and local design elements, the zine retells Ballarat's story—one rooted in vibrant culture and heritage. Thoughtfully weaving historical, social, and cultural aspects into the design creates a seamless connection between the city’s past and its evolving contemporary character.